I really enjoyed a post by Kate Morris on New Edge Media regarding the skillsets of PPC and SEO Managers, where they meet and where they differ.

I won’t go over that again but it did get me wistfully thinking about how much fun I’ve had acquiring these skills and sent me off on a jaunt along memory lane, reminiscing about the early days of search and being part (or sometimes all!) of a growing, learning search department.

Many of us’ll remember evolving from the small one-win-at-a-time initiatives, to the infusion Continue reading →